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Top five 2004 required marketing tips needed to succeed Color is everywhere and conveys a message even if we don’t realize it. While this message can vary by culture it pays to know what colors « say » in your own corner of the universe, and even what color means to your…

Writing sales copy – 5 blunders copywriters make and how to avoid them It may sound funny to say this, but perhaps it’s true that now more than ever, we need to find more ways to make money and get customers. It sounds silly because any business needs more money…

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Engage your customer – write about benefits White papers are an extremely effective marketing tool, designed for b2b service oriented companies. White papers give you the opportunity to demonstrate thought leadership, educate your target audience and make trust, all minus the perceived « sleaziness » sales pitch. However, taking the time write…

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